The goals of hiring a freelancer or social media firm for your company are clear: continuous growth, increased engagement, and measurable results. Instead of just adding additional information to an already full feed, you want to know that your social media marketing efforts are helping you achieve your entire digital marketing objectives.
Naturally, marketers begin to look beyond likes and impressions as campaigns launch and posts go live. Performance—what kind of material appeals to the audience, which platforms encourage meaningful interaction, and how social media participation boosts brand awareness and conversions—becomes the actual focus.
Data is the key to successful social media marketing in today’s rapidly evolving digital environment. Analytics assist marketers in tracking campaign results, comprehending audience behavior, and improving strategy based on factual information rather than conjecture. Businesses and marketing teams may optimize content, improve timeliness, and match social media initiatives with more general digital marketing goals thanks to this clarity.
Brands may save time, cut down on guesswork, and get more consistent results by implementing the appropriate social media analytics tools. Let’s examine the most practical social media analysis tools that assist companies and marketers in making more informed, data-driven decisions.
What Is Social Media Analytics and Why Does It Matters?
Social media analytics simply means gathering and interpreting data of everything you are doing on your social media. It informs you of the performance of your content, what your audience likes and the growth of your brand. The reason behind this is that it eliminates the guesswork and enables you to make smarter and data-driven decisions that enhance engagement, reach, and outcomes.
The next step is social media reporting- it condenses all this data into clean and easy to read reports. Such reports make it easy to follow progress, gauge success, discover issues and demonstrate outcomes to the team or clients. Analytics and reporting collectively render social media marketing more strategic, efficient and goal oriented.
How to Choose a Social Media Analytics Tool?
- Know your main goal: Choose to have content, competitor, ads or full report analytics. This will assist you in choosing a tool that will suit your specific requirements.
- Check platform compatibility: Ensure that the tool connects to all your social networks Instagram, Facebook, Tik Tok, Linked In, YouTube, and others.
- Look for real-time insights: The real-time information will enable you to respond to changes more quickly, identify trends at an earlier stage, and modify your plan in real time.
- Test reporting capabilities: See whether it has automated reports, personalized templates and white-labeling in case you have customers.
- Pricing feature comparison: Select the one that does not cost too much and does not affect the necessary analytics or assistance.
- Test ease of use: An uncluttered plain dashboard spends less time and is simpler to comprehend your data.
- Check for valuable extras: The tool can be enhanced with AI recommendations, competitor monitoring, planning, or social listening.
- Always try the free trial: Practical experience will allow you to understand that the tool does not actually fit your workflow, and then you can commit to it.
List of 15 Best Social Media Analytics Tools
1. Social Status
One of the most sophisticated social media analytics is Social Status, which is offered to marketers who are interested in precise, in-depth, and systematic reporting. It provides four potent dashboards, which include Profile Analytics, ad Analytics, Competitor Analytics, and Influencer Analytics. These dashboards provide the 360-degree outline of the performance of your social presence in all key platforms.
Social Status disaggregates the metrics such as engagement rate, reach, impressions, growth in followers, ad clicks, CPC, cost per landing page visit and influencer performance in very detailed formats. This degree of accuracy makes it a popular one with those brands that require serious data to make a strategy, measure performance and construct professional client reports.
Its reporting features are amazing, you will be able to make completely tailored reports, export them in any format (PDF, CSV, PPTX), and have them sent automatically (weekly or monthly). Social Status is one of the most trustworthy and detailed platforms to rely on in case your team relies much on analytics.
Key Features:
- Inorganic, paid, competitive, and influencer deep analytics.
- Reports are extremely customizable.
- Automated scheduled reporting.
- Competitive industry standards.
- Exporting in multi-format (PDF, CSV, PPTX).
Drawbacks:
- None of the content scheduling or publishing tools.
- Supports only significant platforms.
- Maybe too data-intensive to get started with.
- Quite costly compared to the plain ones.
- Not the best choice when creators must have basic analytics.
Supported Platforms:
- Facebook, Instagram, YouTube, LinkedIn, Tik Tok.
Ideal For:
- Analytics-intensive teams, agencies, brands.
Pricing:
- Bronze: $99/month
- Silver: $199/month
- Gold: $399/month
- Platinum: $799/month
- Enterprise: $1,499/month
2. ContentStudio
ContentStudio is a robust integrated solution that combines social media analytics and content scheduling with powerful content discovery and management features. As one of the more versatile social media analytics tools, it is designed for teams that rely heavily on content creation and want to analyze their posts’ performance while simultaneously finding fresh content ideas.
Its Discovery tool searches popular articles, posts, and videos on the internet and assists marketers to locate viral or high-performing content in real-time. ContentStudio provides information about engagement, reach, post-performance, audience demographics, and publishing trends on various social media platforms on the analytics side in detail.
Clean charts and graphs give the users an opportunity to build a branded report, examine accounts of competitors, and monitor performance over time. ContentStudio is unique since it unites all the aspects, such as analytics, content planning, scheduling and discovery, under a single roof. This is because it is perfect for the marketing teams that are interested in saving time and enhancing the results using creativity and data simultaneously.
Key Features:
- Discovery tool of trend-finding.
- Multi channel analytics dashboard.
- Competitor analytics
- Automated reporting
- Planning content + artificial intelligence recommendations.
Drawbacks:
- Competitor analytics is reserved for more expensive plans.
- Customer service might become better.
- The beginners would find certain features advanced.
- Interface can feel busy
- Reports have the tendency of being repetitive.
Supported Platforms:
- Facebook, Instagram, Tik Tok, LinkedIn, Pinterest, and YouTube.
Ideal For:
- Creation teams, marketing teams, social curators.
Pricing:
- Standard: $19/month
- Advanced: $49/month
- Agency Unlimited: $99/month
3. SocialBee
SocialBee is an entire social media management system with its focus on content performance analysis. In contrast to most analytics platforms, SocialBee enables you to classify your content into categories, i.e. educational, promotional, motivational or product-oriented, and to examine which types have the strongest performance.
This assists the businesses to know not just what posts work, but why they work. The tool also offers a heatmap, bubble chart, and graphical data that identify the most active time of your audience and the kind of content that they view the most.
The AI-based features of SocialBee can be used to plan your content according to your analytics, and its built-in scheduling will ensure that you post frequently. Even though it does not follow advertisements or the competition, it is a good tool when it comes to teams that are just concerned with the improvement of their content strategy. It has visually clean images and easy-to-understand performance data, which are best suited to growing brands.
Key Features:
- Content insights of categories.
- Best posting time heat maps.
- Online assistance content planning AI.
- Post-level breakages at a detailed level.
- Bubble charts and visual graphs.
Drawbacks:
- No competitor analytics
- No ad performance tracking
- Weak export reporting opportunities.
- No automatic reporting e-mails.
- Not optimal when advanced insights are required by the agencies.
Supported Platforms:
- Facebook, Instagram, LinkedIn, YouTube, Tik Tok, Pinterest.
Ideal For:
- Producers, small enterprises, content-oriented brands.
Pricing:
- Bootstrap: $14.5/month (billed yearly at $348)
- Accelerate: $24.5/month (billed yearly at $588)
- Pro: $49.5/month (billed yearly at $1,188)
4. Metricool
The price of Metricool is very low considering the high quality of services it provides, making it one of the most cost-effective social media analytics tools available today. Despite being budget-friendly, it offers extensive analytics for organic and paid content, competitor tracking, influencer performance, and even website analytics.
The interface of Metricool shows break-downs of reach, impressions, engagement rate, follower behavior and performance of posts in neat graphs. Its Looker Studio connector is one of its largest strengths. This also allows sophisticated marketers to combine social media information with Google Ads, Google analytics, and others to develop complete-funnel report.
Metricool is also an excellent all-in-one solution, as it takes care of content planning, scheduling, inbox management and track link-in-bio. The tool is easy to use but intuitive enough to be exploited by novice marketers and agencies. Its custom report templates are very time-saving and enable the user to generate branded documents at a very fast rate.
Key Features:
- Organic + paid analytics
- Looker Studio integration
- Influencer and competitor monitoring.
- Individual reusable report templates.
- Affordable pricing
Drawbacks:
- UI can look crowded
- Some graphs feel basic
- Poor automation in comparison to high end tools.
- Free plan has restrictions
- Occasional syncing delays
Supported Platforms:
- Facebook, Instagram, Tik Tok, X, LinkedIn, YouTube, twitch.
Ideal For:
- Freelancers, start-ups, small marketing teams.
Pricing:
- FREE: $0/month
- STARTER: from $18/month (annual) or $22/month (monthly)
- ADVANCED: from $45/month (annual) or $54/month (monthly)
- CUSTOM: custom pricing
5. Sendible
Sendible is designed with agencies that have several clients. The most potent one is that it can be fully white-labeled allowing the agencies to brand the dashboard, reports, and even URLs with their brand. This gives customers an impression of having their own analytics platform. The drag and drop report building tool has more than 200 data items or data widgets and enables one to create very customized report presentations to various clients.
Sendible is not only providing powerful analytics, it also provides scheduling, content creation, social listening and collaboration with a client. The client portal option is also the most outstanding one, as clients may log in and see reports or approve posts without having to share passwords. Sendible can be used by agencies that require in-depth reporting and smooth workflow with its advanced analytics modules.
Key Features:
- All-white labelling interface and reports.
- Drag-and-drop report builder
- 200+ analytics widgets
- Portal collaboration with clients.
- Social management is strong and all-in-one.
Drawbacks:
- Increased cost of small teams.
- Too high-brow to be accessible to people.
- Interfaces are time consuming to learn.
- Large report lag occasionally.
- Limited free-trial features
Supported Platforms:
- Facebook, Instagram, YouTube, LinkedIn, X
Ideal For:
- Social media managers who have clientele.
Pricing:
- CREATOR: $29/month
- TRACTION: $76/month (after 15% discount)
- SCALE: $169/month (after 15% discount)
- ADVANCED: $254/month (after 15% discount)
- ENTERPRISE: $638/month (after 15% discount)
6. Viraly
Viraly is a social media analytics and management platform, swiftly expanding, aimed at creators, startups, and small teams that desire a simple tool with enormous power. Contrary to heavier enterprise platforms, Viraly goes into clean visuals, easy navigation, and quick access to important insights.
It monitors all of the key performance indicators including impressions, reach, clicks, reactions, comments, shares, video views, and follower change. The site even gives understandable charts to enable users to study trends with time and see what is causing the growth.
Viraly integrates analytics, scheduling, AI-driven content creation, and content queues, making it a powerful one-stop solution for creators and businesses who want to work efficiently. As one of the emerging social media analytics tools, Viraly stands out for its affordability, offering several premium features even in the free version. While it does not yet provide advanced capabilities like in-depth competitor insights or social listening, its speed, simplicity, and frequent product updates make it a promising tool to watch in 2025.
Key Features:
- Uncluttered and user-friendly interface.
- Good post and channel analytics.
- In-built AI caption generator.
- Free subscription with high quotas.
- Regular feature updates
Drawbacks:
- None of the advanced competitor metrics.
- None of the social listening, no sentiment analysis.
- Lacks deep ad analytics
- Fewer reporting formats
- Lack of automation capabilities.
Supported Platforms:
- Facebook, Instagram, LinkedIn, Tik Tok, YouTube, X.
Ideal For:
- Individual creators, individual marketers, small firms.
Pricing:
- Free: $0/month
- Influencer: $19/month
- Business: $49/month
- Agency: $99/month
- Enterprise: Custom pricing
7. Iconosquare Best Custom Dashboards
One of the most visually appealing analytics platforms is iconosquare, which is ideal when the team desires full control of the way their data is presented. Its drag-and-drop dashboard enables users to create their own layout by picking dozens of widgets that display engagement, reach, impressions, follower growth, ad results, and so forth. Being flexible means that teams would easily identify the most significant metrics.
Iconosquare provides good competitor benchmarking, hashtag tracking, and performance comparisons. Its social listening option gives the users a chance to track trendy discussions and keywords. The platform also supports branded and automated reporting, which is easy to use by an agency to send professional reports to clients.
Although Iconosquare is a more pricey option compared to the budget tools, its personalization and the richness of the analytics provide the tool with an outstanding selection among the brands that have visuals as the key and hope to trace their performance in detail.
Key Features:
- Drag and drop configurable dashboard.
- Competitive benchmarking instruments.
- Visual reports (PNG, CSV) which can be exported.
- Social audio monitoring and hashtag monitoring.
- Well-developed multi-profile management.
Drawbacks:
- Higher pricing tiers
- Fails to support not all major platforms.
- Entry level learning curve.
- Certain amenities are exclusive to premium.
- At times overloaded in data.
Supported Platforms:
- Instagram, Facebook, Tik Tok, Pinterest, Linked In, YouTube, X.
Ideal For:
- Agency marketing suffers, requiring visual analytics.
Pricing:
- Launch: $33/month (billed yearly)
- Scale: $69/month (billed yearly)
- Excel: $116/month (billed yearly)
- Custom: Flexible pricing starting at 20 social profiles, contact sales
8. Agorapulse
Agorapulse is one of the few social media analytics tools that directly connects social performance to real business outcomes. It also integrates with Google Analytics, allowing you to see how your content contributes to site visits, leads, purchases, and revenue. This makes it especially valuable for brands and agencies focused on lead generation techniques and proving ROI to clients or executives.
In addition to ROI, Agorapulse provides profound-reach, impressions, engagement, follower growth, comment response time, video performance, and team productivity. Team analytics will monitor the responsiveness of team members and their effectiveness in responding to messages.
Publishing, managing inbox, scheduling, and monitoring tools are also available on the platform, which makes it a full social media suite. It is more expensive, but since it can demonstrate the real financial value, it is worth it in businesses that aim at growing.
Key Features:
- GA integration tracking of ROI.
- Performance of team and response measures.
- Complete channel analytics.
- Automated reporting alternatives.
- Powerful schedule + inbox applications.
Drawbacks:
- Expensive for small teams
- Additional capabilities more than a beginner can require.
- Poor capability to customize the dashboard.
- ROI tracking needs to be set up.
- High learning curve
Supported Platforms:
- X, YouTube, Instagram, LinkedIn, Facebook.
Ideal For:
- Agencies, enterprise units, ROI-driven marketers.
Pricing:
- Launch: $33/month (billed yearly)
- Scale: $69/month (billed yearly)
- Excel: $116/month (billed yearly)
- Custom: Flexible pricing starting at 20 social profiles, contact sales
9. Brand24
Brand24 is a top social listening tool and one focused on monitoring brand mentions, sentiment, and social media and overall web conversation. Brand24 is an analytics tool that analyses what others are saying about your brand, competitor or industry, unlike other tools which analyze what you post. This renders it indispensable to reputation management, PR departments and brands desiring to learn how to be perceived by people.
It gathers posts on social networks, forums, blogs, review websites, podcasts, and even news websites. Brand24 can determine sentiment (positive, negative, neutral), the best influencers who contribute to the conversation, and viral or trending conversations.
AVE (Advertising Value Equivalency) can also be used by users to measure the value of online mentions. Brand24 notifies you in real-time about the perception of your brand with high levels of automation, alerts, and reporting.
Key Features:
- Real-time mention tracking
- Proper sentiment analysis.
- Knowledge of influencer and discussion leader.
- Calculations of monetary values by AVE.
- Notices on unexpected mentions increase.
Drawbacks:
- No personal post performance analytics.
- Weak competitor analytics.
- May confuse the novices with excessive information.
- Costly when used in larger volumes of monitoring.
- Not suitable when the brand is small with less mentioned volume.
Supported Platforms:
- Social media, blogs, news websites, forums, podcasts, review websites.
Ideal For:
- PR departments, brand representatives, image tracking.
Pricing:
- Individual: $149/month
- Team: $249/month
- Pro: $299/month
- Business: $499/month
- Enterprise: Starting from $999/month
10. Pallyy
Pallyy is a cheap, easy-to-use and stylish application designed with Instagram and Facebook analytics in mind. It also offers the cleanest dashboards with the most relevant metrics, which include engagement rate, reach, impressions, follower growth, hashtags performance, and the optimal posting time. Its interface is highly user-friendly and suitable to creators and small companies that are interested in receiving a quick overview without the complications of an enterprise tool.
Scheduling, bio link tracking, and basic reporting are also supported by Pallyy. Users can create unlimited visual reports and compare content performance over time. While it’s not as advanced as social listening or ads analytics, it still stands out among Social Media Analytics Tools for brands that prioritize Instagram content and visual marketing. Its limited yet focused features also make it an affordable option.
Key Features:
- Very clean and simple UI
- Hashtag and optimum post time analytics.
- Unlimited reports
- Instagram competitor tracking.
- Social inbox analytics + link in bio analytics.
Drawbacks:
- Supports fewer platforms
- No sophisticated wisdom and emotion monitoring.
- Limited ad analytics
- No profound competitor analysis of all networks.
- Not ideal for large teams
Supported Platforms:
- Instagram, Facebook, LinkedIn.
Ideal For:
- Visitors, local enterprises, visual merchandise.
Pricing:
- Free: $0/month (1 social set, 15 posts/month, 1 user, basic analytics)
- Pay As You Go: $20/month per social set, unlimited posts, 1 user
- Unlimited: $149/month (billed yearly), unlimited social sets, unlimited users, unlimited posts
11. Sprout Social
Sprout social is among the most effective and upscale social analytics platforms in the market. It is designed to support enterprises and big brands with their teams who require in-depth knowledge, team work, and high-level reporting. Sprout also offers a wide range of organic and paid performance, cross-channel benchmarking, audience insights, content trends, and supportive measures to the customer.
Its Team Performance and Task Reports enable managers to monitor the responsiveness of team members to the comments and messages. State-of-the-art competitive benchmarking and industry comparisons are also found on the platform. Reporting is professional, clean and customizable.
Sprout Social is a company that can do more than just analytics giving it the ability to schedule, publish, inbox, listen and workflow. It is costly, but it works well in the companies requiring corporate level features.
Key Features:
- Enterprise-grade analytics
- Team performance and interaction.
- High end competitive benchmarking.
- Paid + organic data combined
- Clinical reporting instruments.
Drawbacks:
- Very expensive
- Learning curve for new users
- Add-on features cost extra
- Reports may be intimidating.
- Not suitable with small firms.
Supported Platforms:
- Facebook, Instagram, Tik Tok, Linked In, YouTube, Pinterest, X.
Ideal For:
- Enterprise brands, corporate groups, agencies.
Pricing:
- Standard: $199
- Professional: $299
- Advanced: $399
- Enterprise: Custom pricing
12. Hootsuite
Hootsuite has been a trusted social media analytics tool for enterprise teams from the very beginning, thanks to its robust dashboards and powerful multi-platform capabilities. Its analytics offer detailed performance insights across various channels, allowing large teams to monitor engagement, reach, impressions, clicks, follower growth, ad performance, and even team productivity.
One of Hootsuite’s strongest features is its customizable dashboard, where users can track multiple profiles, campaigns, and analytics widgets in one place. It also provides competitive benchmarking, automated reporting, scheduling tools, inbox management, and advanced team collaboration workflows.
Although Hootsuite has become more expensive in recent years, it remains one of the most reliable, secure, and widely used enterprise-level social media analytics and management solutions.
Key Features:
- Enterprise-level dashboards
- Cross-channel analytics
- Team permission controls
- Competitive benchmarking
- Automated reports
Drawbacks:
- High pricing
- The user interface is somewhat obsolete.
- Certain features concealed in add ons.
- Steep learning curve
- Not ideal for beginners
Supported Platforms:
- Facebook, Instagram, YouTube, Tik Tok, Pinterest, X, Linked In.
Ideal For:
- Big companies, organizations, agencies.
13. Keyhole
Keyhole has achieved recognition due to its sophisticated AI-based analytics which forecast trends, maximize content strategy and real time tracking of hashtags. It can also be especially useful to companies that place a lot of importance on campaigns, influencers, or trending content.
Keyhole tracks used to specify metrics like reach, engagement, impression, sentiment, share of voice, mentions and hashtag performance. Its AI engine will recommend the type of post that should be made, the optimal length of a caption, and the most effective time to post.
The tool consists of competitor benchmarking, influencer analytics, and campaign tracking, which is a very good option to those brands interested in gaining more strategic insights. Their pricing is not publicly available, but Keyhole is consumed by many mid-sized and large teams, which need smart forecasting.
Key Features:
- AI ideas on content optimization.
- Advanced hashtag tracking
- Ranking of influencer performance.
- Sentiment & share-of-voice intelligence.
- Meticulous campaign coverage.
Drawbacks:
- No transparent pricing
- Prohibitive to small creators.
- Limited publishing tools
- Takes time to make reports.
- Employing less sophisticated analytics.
Supported Platforms:
- Facebook, Instagram, Tik Tok, YouTube, Linked In, X.
Ideal For:
- Influencer agencies, influencer marketing, large brands.
Pricing:
- Custom pricing
14. Zoho Social
Zoho social is a cheap analytics tool that fits well into the larger Zoho ecosystem, and therefore is an ideal fit to small agencies and businesses who are already using Zoho CRM or Zoho Desk. It offers engagement, reach, impressions, follower behavior, sentiment tagging and post performance analytics.
Although it is not as sophisticated as enterprise tools, Zoho Social has powerful scheduling, client approval processes, team collaborations, and branded reporting, which is ideal in the case of expanding agencies.
It has a clear interface that helps beginners easily understand performance analysis and create reports. For teams focused on leads and conversions, there is a huge advantage in connecting analytics with CRM software, allowing them to link performance insights directly with CRM data for better decision-making.
Key Features:
- Affordable pricing
- In-built client management instruments.
- CRM & ecosystem integration
- Branded reports
- Simple analytics dashboard
Drawbacks:
- Lacks improved tracking of competitors.
- Limited listening features
- Inappropriate enterprise analytics.
- Basic report customization
- Fewer advanced metrics
Supported Platforms:
- Instagram, LinkedIn, Facebook, YouTube, X.
Ideal For:
- Local enterprises, small agencies, teams of CRM orientation.
Pricing:
- FREE: ₹0/month (billed annually)
- STANDARD: ₹600/month (billed annually)
- PROFESSIONAL: ₹1,725/month (billed annually)
- PREMIUM (Most Popular): ₹2,595/month
15. YouTube Studio
The YouTube Studio is the official channel management and social media analytics tool by YouTube. It provides creators with precise, real-time information on the internal system of YouTube, which is one of the most accurate sources for analyzing video performance. The dashboard also offers in-depth insights such as watch-time, views, impressions, click-through rates, retention, traffic sources, playlist performance, subscriber behavior, and monetization revenue for channels.
One of the biggest advantages of YouTube Studio is its accuracy, as all insights come directly from Google’s systems. The interface is clean, straightforward, and designed for creators of all levels. Whether you are starting a YouTube channel or already growing an existing one, it’s easy to understand what works thanks to features like retention graphs, revenue breakdowns, real-time viewer counts, and detailed traffic analysis.
Although it is available only on YouTube (and does not provide cross-platform information), YouTube Studio is a must-have tool for any person interested in becoming big on YouTube.
Key Features:
- Real-time YouTube analytics
- Retention and CTR knowledge.
- Traffic source and search information.
- Monetization reports and revenue.
- YouTube first-party metrics are accurate.
Drawbacks:
- No multi-platform analytics (only on YouTube).
- No competitor analysis
- No keyword SEO tools
- Poor knowledge of suggestion/optimization.
- No sophisticated report customization.
Supported Platforms:
- YouTube
Ideal For:
- Videocentric brands, video educators, vloggers, YouTubers.
Pricing:
- Individual: ₹149/month (monthly plan)
- Family: ₹299/month (up to 5 family members)
- Two-person: ₹219/month (for 2 members)
- Student: ₹89/month (with verification)
Comparison Table of Social Media Analytics Tools
| Tool | Best For | Key Strengths | Drawbacks | Supported Platforms | Pricing Starts At |
| 1. Social Status | Data-heavy analytics teams & agencies | Deep analytics (organic, paid, influencer), highly customizable reports, automated reporting | No scheduling/publishing, supports only major platforms, expensive | FB, IG, YT, LinkedIn, TikTok | $99/month |
| 2. ContentStudio | Content-focused teams needing analytics + scheduling | Discovery engine, multi-channel analytics, competitor tracking, clean reporting | Competitor analytics on higher plans, busy UI, repetitive reports | FB, IG, TikTok, LinkedIn, Pinterest, YT | $19/month |
| 3. SocialBee | Small teams focusing on content strategy | Category-based insights, best posting time heatmaps, AI planning, strong visuals | No competitor or ad analytics, weak exporting | FB, IG, LinkedIn, YT, TikTok, Pinterest | $14.5/month(yearly) |
| 4. Metricool | Budget teams needing all-in-one analytics | Organic + paid analytics, Looker Studio integration, templates, competitor tracking | Crowded UI, basic graphs, syncing delays | FB, IG, TikTok, X, LinkedIn, YT, Twitch | Free, Paid from $18/month |
| 5. Sendible | Agencies with multiple clients | Full white labeling, 200+ widgets, client portal, drag & drop reporting | Expensive, learning curve, report lag | FB, IG, YT, LinkedIn, X | $29/month |
| 6. Viraly | Creators, startups, small teams | Clean UI, solid analytics, AI captions, fast updates, generous free plan | No competitor, ad, or listening analytics | FB, IG, LinkedIn, TikTok, YT, X | Free, Paid from $19/month |
| 7. Iconosquare | Brands & agencies needing custom dashboards | Drag-drop dashboards, strong visuals, hashtag & competitor tracking | Expensive, supports fewer platforms, learning curve | IG, FB, TikTok, Pinterest, LinkedIn, YT, X | $33/month |
| 8. Agorapulse | ROI-driven teams & agencies | Google Analytics integration, ROI tracking, team performance, robust scheduling & inbox | Expensive, limited customization, high learning curve | X, YT, IG, LinkedIn, FB | $33/month |
| 9. Brand24 | Social listening, brand reputation teams | Sentiment analysis, real-time mentions, influencer ID, AVE value | No post analytics, expensive at scale, overwhelming for beginners | Social, blogs, news, forums, podcasts | $149/month |
| 10. Pallyy | Creators & small businesses (Instagram-first) | Clean UI, hashtag insights, unlimited reports, IG competitor tracking | Limited platforms, no advanced analytics, not for big teams | IG, FB, LinkedIn | Free, Paid at $20/month |
| 11. Sprout Social | Enterprises & large agencies | Enterprise-grade analytics, team & task reporting, benchmarking, paid+organic insights | Very expensive, add-on charges, steep learning curve | FB, IG, TikTok, LinkedIn, YT, Pinterest, X | $199/month |
| 12. Hootsuite | Large enterprises needing full dashboard control | Cross-channel analytics, team permissions, competitive insights, automation | High pricing, old UI, complex, many add-ons | FB, IG, YT, TikTok, Pinterest, X, LinkedIn | Custom (varies by region) |
| 13. Keyhole | Influencer & campaign tracking teams | AI recommendations, hashtag tracking, sentiment + SOV, trend forecasting | No public pricing, heavy for small creators, slow reporting | FB, IG, TikTok, YT, LinkedIn, X | Custom pricing |
| 14. Zoho Social | Small agencies & businesses using Zoho ecosystem | Affordable, CRM-integrated, branded reports, client approvals | Basic analytics, limited listening, fewer competitor metrics | IG, LinkedIn, FB, YT, X | ₹600/month |
| 15. YouTube Studio | YouTubers, educators, vloggers | Highly accurate YouTube-first analytics, retention, CTR, revenue insights | YouTube-only, no competitor tracking, no SEO tools | YouTube | ₹149/month |
Conclusion
Selecting the appropriate social media analytics tools may entirely revolutionize your perception of whom to reach, how to produce, and how to assess success. You need in-depth understanding, straightforward reporting, trend finding, or ROI tracking: there is a tool that will fit any creator, business, or agency.
The only trick is to identify what you want to achieve and choose a platform that fits into your workflow, either an all-encompassing site such as Agorapulse or a platform-oriented one such as YouTube studio or vidIQ. The proper analytics tool enables you to make improvements instead of just guessing how to do it by being clear, confident, and grounding your decisions with data.
FAQs
1. What Do You Mean by Social Media Analytics Tool?
A gadget that monitors your social media achievements and transforms data into comprehensible information.
2. What is The Significance of Analytics on Social Media?
They make you know what works, what does not work and what will make you smarter.
3. What is The Tool Recommended To a Beginner?
Pallyy and Metricool are excellent when it comes to simple low-budget analytics.
4. What is The Tool That Agencies Need to Use?
Sendible, Sprout Social and Social Status has good reporting to clients.
5. Which is The Most Appropriate YouTube Analytics Tool?
YouTube Studio to get it right, and vidIQ to get SEO, trends, and competition.
